There is no doubt that the use of smart phones is increasing globally at an unbelievably fast pace. With the passage of time, these smart gadgets are becoming a necessity for everyone. As a result, the sales of these smartphones have multiplied in every part of the world.
- According to the recent statistics, smart phones have increases at a rate of approximately 7 percent on a global scale. In other words, sales volumes have risen by an estimated value of 367 million USD. This data was collected after different key markets after conducting a research in different parts of the world.
- Like all the previous years, the competition between users of different smartphone platforms continued as well. This year, more users opted for the Android platform than iPhone. One of the reasons for this is that various low cost Android based phones have been launched by different companies. Other than that, android is a more user friendly smartphone platform as compared to iOS.
- Apart from branded smartphones, a lot of unbranded smartphones have also been launched in the market. Although these phones do not have the same quality level as branded phones but they are more cost effective so a larger number of people can afford them.
- Although the use of smartphones is increasing in every part of the world, researches show that this increase is more in the Asian part of the world. Particularly in India, Indonesia, China and Japan, smartphones have become an absolute people for both educated and less educated people. For most people, social media is the key reason to pick a smartphone instead of a simple one. With prices dropping and replica phones hitting the markets, almost everyone can afford to buy a smartphone that supports social media platforms.