Just have started your own business and can’t afford those expensive mediums to promote your business, Facebook is the right thing for you. Yes, apart from sharing and commenting on the posts, you can do a lot more on Facebook. It will cost you nothing to advertise your business on Facebook. Let’s find what you need to do to improve your brand’s visibility on the internet.
Create your own page
That’s something you would need to do first. Anyone can create a page on Facebook without spending anything. Those with tight budget can use this as a marketing tool to promote their business. But you would need to be careful while writing your page info as it should include everything your brand covers. Using relevant words could do the job improving your online position.
After creating page, you should come up with a plan to post on your page to keep your fans’ interest alive. It’s not necessary that you need to post in accordance with your business. You can post anything interesting such as latest inventions, stories or news. Prefer posting non-promotional content 80% of the time as it will give your page a neutral, good reputation.
Running competitions is always a great option to increase your Facebook Page value and visibility. You can ask any question related to your business or any other thing you think can draw people’s attention.
Note, you shouldn’t post or share anything that falls under the violation of Facebook. Going against Facebook Rules and Policies could result in the suspension of your Facebook Account. So, never think of sharing illegal content.
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